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    NAB’s Case Study

    The case study was presented at Mumbrella360 and published by WARC.

    ATN’S ROLE

    ATN’s role in their campaign was to act as a premium positioning form of advertising as a call to action to order the product.

    • Using Neuro, the first iteration of the 10” ad boosted
      property report downloads by +36%.
    • ​The 2nd version of the ad which was tested and refined with neuroscience in mind further boosted property report downloads by an additional +15%.
    • National Australia Bank (NAB), through their ATN campaign, boosted downloads of its property reports by 51% following ATN’s Neuro optimization study
    • From an audio perspective, the audience is always on and ATN can put your brand in the position to cut through
    • Optimising the ATN ad created lead generation which activated the call to action objective from NAB

    AUSTRALIAN TRAFFIC NETWORK

    Contact Us

    Do you have a query regarding ATN Radio and TV advertising? Or perhaps you need to contact ATN for traffic news?

    • 02 9963 6700 02 9963 6700
    • info@trafficnet.com.auinfo@trafficnet.com.au

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