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    Expedia’s Case Study

    Expedia did their own independent study via TVSquared and following the successful results they purchased more ATN TV campaigns.

    SYDNEY ACTIVITY

    • By integrating within the news programmes we saw that there was higher engagement resulting in more visitors to the site.
    • This means the ATN activity alone versus ATN + brand spots (within the same programme), and brand spots alone (general programming) resulted in the most cost-efficient cost per visit (CPV = cost divided by visits to the site)
    • The CPV for the brand spots was 290% more expensive and they also had -57% fewer visitors than the integrated spots.

    MELBOURNE ACTIVITY

    • As per the Sydney test, we saw that the ATN integration offered the highest engagement based on VPM = visitors to site divided by 000’s (TV viewership), lowest CPV, and CPM.

    AUSTRALIAN TRAFFIC NETWORK

    Contact Us

    Do you have a query regarding ATN Radio and TV advertising? Or perhaps you need to contact ATN for traffic news?

    • 02 9963 6700 02 9963 6700
    • info@trafficnet.com.auinfo@trafficnet.com.au

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