The case study was presented at Mumbrella360 and published by WARC.
ATN’S ROLE
ATN’s role in their campaign was to act as a premium positioning form of advertising as a call to action to order the product.
- Using Neuro, the first iteration of the 10” ad boosted
property report downloads by +36%. - The 2nd version of the ad which was tested and refined with neuroscience in mind further boosted property report downloads by an additional +15%.
- National Australia Bank (NAB), through their ATN campaign, boosted downloads of its property reports by 51% following ATN’s Neuro optimization study
- From an audio perspective, the audience is always on and ATN can put your brand in the position to cut through
- Optimising the ATN ad created lead generation which activated the call to action objective from NAB