Maccas ran a campaign with ATN to drive their customers online to purchase a McFlurry and have it delivered by Uber Eats app.
ATN’S ROLE
ATN’s role in their campaign was to act as a premium positioning form of advertising as a call to action to order the product.
The Result
Maccas had such success in driving consumers to the app –
They sold out 45,000 McFlurries in less than 48 hours and will be back on air in Qtr 3.