In an Australian first, a collaboration between the Australian Traffic Network (ATN) and oOh!media will see simultaneous messages delivered to commuters via Out Of Home and Radio for health insurer ahm.
During peak hour traffic, oOh!’s roadside digital billboards will show an uninterrupted ahm ad for six minutes at both the top and bottom of the hour at the same time as the ATN traffic reports air on radio.
Kelly McIlwraith, Marketing and Strategy Director for ATN, said: “Our high-interest traffic content offers a great synergy with billboards as the two are consumed while the consumers are on the road.
“So working collaboratively with oOh! and media agency Posterscope to create an Australian first campaign was incredibly exciting.”